Celebrating over 30 years of fresh style, fun and fancy!

When Alice Nichols started Up Country in 1984, the only dog collars available were nylon or leather with little or no decoration. Alice designed the first 6 Up Country collars and people thought she was crazy; no one would buy them and they were too expensive and fancy for dogs who roll in the mud. Times have changed and now Up Country brings a sense of style to all aspects of your pets’ life with over 120 collar designs and dozens of lifestyle accessories.

What has not changed in Up Country’s 35 years is the unwavering attention to quality that has become the defining hallmark of our company. We still make our collars, and most of our other products, in our Rhode Island factory. They are hand sewn, pressed and finished with care. We hand pack and check every order that goes out our doors. And unlike some things that change, our satisfaction guarantee never will. We stand behind our products, and we have thousands of happy customers who stand by us. Thanks to all of our Up Country family!


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