Colorful Tales

Don’t Forget to Vote for Your Favorite Pup in our Up for Stardom Contest!

September 24, 2018

Voting in our Up for Stardom contest has begun!
Vote for your favorite pup and help them win a spot in Up Country's 2019 catalog. Click the link below, place your vote and share with all your friends!
Click Here to Vote!

Enter our Up With Stardom Contest

September 12, 2018


Click here to enter!

Enter 9/12- 9/21. Send us your best picture of your precious pup.

Vote 9/22- 10/1. Get out the vote. Let all your friends know that they need to vote for your dog!

Stay tuned, we will be announcing the winners on October 8th.

Tori and Lucy of Wear, Wag, Repeat.

August 28, 2018

Tori and Lucy strike a colorful pose.

Meet Tori and Lucy! This stylish dog mom and chocolate lab duo are taking the doggie world by storm. Lucy, the six-year-old Labrador, came into Tori’s life when she decided to bring a puppy home to liven her then nine-year-old lab, Lola’s adult years up. It sure did work!

Always smiling and always stylish!

Their online fame started when Tori began sharing her OOTD on Instagram, with her sidekick making regular appearances. “When I got Lucy things started to pick up because she so inspired me. I started taking more photos and posting recipes for homemade dog treats, and that's how my blog got started. Now it's grown into a multi-media brand including a podcast and online store,” says Tori. Sadly, Lola has passed, but Lucy is doing a killer job of filling her shoes… or paws.

You’ll find unique shopping discoveries, crafting activities, and pet product reviews on their Instagram Tmistick, and their website

Lucy takes a break from modelling.

On a day to day basis Tori and Lucy work closely together, meaning when Tori works, Lucy snoozes. “Around 4 pm she starts to beg for dinner, so I'll feed her and then head to the park to visit with her four-legged friends. “Lucy's a shameless beggar for food (it's a lab thing!) and is infamous at the park for making the rounds and getting treats from every person there. She's a very active (and spoiled!) dog,” says Tori.

Tori and Lucy are up for anything!

Because of her active lifestyle, she is usually sporting Up Country accessories. “Up Country collars and leashes are bright and beautiful but also strong enough to handle serious hiking, swimming, and mud which is perfect for our lifestyle. No matter how many collars and leashes we have, I always reach for Up Country since they stand the test of time and are great for any occasion! We also love that Up Country supports so many causes since Lucy, and I volunteer and donate to local non-profits whenever we can.”

Elsa the Rescue Cat

July 9, 2018

Elsa flashes those baby blues.

Over the years, our Adoption Tails initiative has introduced us to some fabulous rescue pets like Elsa. This one-year-old British Cross Persian Chinchilla was rescued when her owner, Eylül saw her picture on the internet and decided to meet her. It wasn’t until Eylül arrived that she realized just how sick Elsa was and immediately took her home to get her the medical attention she needed. Today, Elsa is happy, healthy, and enjoying life in the countryside while keeping up with her social presence on her popular Instagram account @elsathecat__. Here are 5 reasons to follow this pretty kitty, today!

1. Elsa’s Instagram channel is all about the life of a kitten who found her forever home and now lives a life of unlimited cuddles and love from her human. Is there anything better than a happily ever after story? We think not! 

2. Elsa enjoys life indoors and outdoors. Whether she is racing around the forest near her home or playing hide-and-seek indoors, you’re guaranteed to see pictures from her latest adventure.

3. Elsa’s spunky personality and kind-hearted spirit shines through, and it’s likely her posts will get a giggle out of you. 

4. Have we mentioned how beautiful her eyes are? She can immediately brighten your day with a flash of her big blue eyes. 

5. The bond between Elsa and Eylül is so relatable; you’ll want to grab your kitty for extra cuddles or head to your local shelter to find an Elsa of your own.

As Eylül says, “Our pets have incredibly pure souls, and more people should do whatever it takes to make them healthy and happy. They love us unconditionally, and we should do the same in return.” Head over to @elsathecat__ on Instagram and prepare for cuteness overload! 

All Aboard at Winni Paw Station!

June 7, 2018


Winni Paw Station beckons with a whimsical sign.

In 2008 Diane Mullen opened Winni Paw Station, the go-to pet store for pet supplies in the lakes region. Wolfeboro,  “The Oldest Summer Resort in America”, lures in visitors with its spectacular four-season scenery and abundance of activities. This popular vacation spot is enjoyed by families along with their pets. Having a second home in the lakes region, Diane quickly realized that a full service pet store was missing from the lake region, and Winni Paw Station was born.
Before the store’s opening, Diane studied photos from her Grandfather’s diner in the 40’s, inspired to recreate a general store and tight-knit community feel. When you enter the store today, you’ll immediately feel right at home. From the latest and greatest pet beds to high-quality food, there is something for every pet person.

A welcoming ambiance with plenty of goodies to choose from!

"My objective has always been to provide year-round clientele with healthy food and treats, safe toys and necessities at a competitive price. And to provide summer residents and tourists with unique gift and souvenir items as well." said Diane.

Every visitor needs a Lake Winnipesauke collar, only found at Winni Paw Station.

When the population goes from 6,500 to 35,000 in the summer, the majority of people come in for gift items to bring back to their pet or to outfit their pups for the summer months ahead. A favorite accessory is Winni Paw Station's custom Up Country Lake Winnipesaukee and Lake Region designs. The Lake Winnipesaukee collars feature summer activities on the lake-- the Mt. Washington boat, sailboats, and loons are all symbols of the area. The custom lake region collar displays native fish to the lakes region, with colors reflecting the landscape in Fall.
Hoping to find something for yourself as well? Winni Paw Station has you covered. Most children and even some adults have trouble pronouncing Wolfeboro and instead pronounce it as “Woofboro.”  Diane trademarked the term and sells whimsical t-shirts, sweatshirts, and glassware with the catch phrase for the whole family to enjoy.


The Lakes Region collar captures the colors of the lake in Fall.

When asked about her favorite part of the pet industry, Diane’s answer was simple, "The best part of my job is getting to meet all the furry animals that come through our doors. It's just a bonus that the majority of pet owners are happy and fun people."
So if you are visiting beautiful Lake Winnipesaukee be sure to stop by and say "Hi" to the store manager, Judy, or Diane at Winni Paw Station and grab something for both you and pet! #UpCountryRetailer