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Colorful Tales

Get Your Style on at Muttropolis.

March 13, 2017

In 2001 Georgia and Steve Goldberg went on a quest to find their two Airedales premium pet accessories and necessities. From treats to beds to collars, Georgia was fed up with the lack of quality goods she longed to provide her pups. The solution to her problem? Georgia and Steve decided to open Muttropolis in 2002. The store, located in the Cedros Design District of Solana Beach, immediately became an important part of the community.

 Georgia and her right-hand gal, Head Merchant Estela supply a full range of healthy, ultra premium food while satisfying the needs of those looking for fashion apparel and bedding. The store, surrounded by a white picket fence with a quaint feel, brings in a large local clientele who are looking for new and exciting supplies for their beloved pets. “We are constantly changing out our assortment. About every two weeks we have something new for customers to browse,” says Estela.


The store was so wildly popular in the first three years of business that Georgia and her husband decided to open their second Muttropolis location in the vacation paradise village of La Jolla, California. Much like the Solana Beach location, the store offers “design-driven, yet functional dog and cat supplies, in a modern, clean setting.”

 “While we have many suppliers that help us achieve a foundation of creative design and quality products, one of our favorites is Up Country,” says Estela. “Our customers love the proprietary ribbons made in the US and the way that Up Country keeps up with new trends. There is a pattern for every personality.”


“With both stores thriving, we launched our online store in 2005 and pushed a major update last year. Our online store brings our products and know-how to the world.”

 When Georgia and Estela are not stocking the store with hand selected top quality products, they are finding new ways to help the rescue community. Both Muttropolis locations hold adoption events every weekend during the Spring and Summer months. When you adopt at either location, you will get an in-store coupon to start spoiling your new family member right away!


We asked Georgia what her favorite part of the pet business is. “It is a rewarding way to honor those who have such passion for their pets. Working with like-minded people is so gratifying because our clients and the incredible Muttropolis family have the same goals.”

 Whether you are in the area or make a special trip, stop in or drop by to browse a store that was created with you and your pet in mind!


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