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Colorful Tales

Critter Beach - A Happy Place for Pets and Their People

June 29, 2017

Tracy poses with a new customer.

Twenty-three years ago Tracy Rossetto decided to open a shaved ice store in the popular coastal destination of Rehoboth Beach, Delaware. When the summer dessert business ended up falling through, Tracy scrambled to come up with a different plan. Despite some outspoken critics and concerned family members, Tracy forged ahead to open the ultimate shop for pampered pets and their humans, aptly named Critter Beach.

A wide array of bowls and treat jars are functional and attractive.

Critter Beach started out with the very basics; toys, ordinary collars, bowls, but over time the shop evolved into the designer boutique it is today. Shoppers can find the finest gourmet dog treats, durable dog toys, and U.S. made collars and leashes in the area. There is even an exclusive selection for the fancy feline!

Delicious baked treats are as beautiful as they are tasty.

When you first walk into the store, you immediately feel the local beach vibe. You are met with two huge bakery cases filled with delectable dog goodies made exclusively for Critter Beach. The store is divided into two sections; the irresistible bakery and treat area, and a full line of apparel for pets, including dresses, polo shirts, beach attire, and hats.

The Up Country display has something for everyone!

You can also find an abundance of Up Country dog collars, leads, martingales, and cat collars. “I’ve carried Up Country for over 15 years. Tourists come in to pick out nautical designs as souvenirs for their pets at home or to dress their pets up while on their beach vacation. We even carry the Up Country Oh Canada collar and the Union Jack collar for tourists visiting from those countries.” says Tracy.

Critter Beach is a pet-friendly place. Here are a few happy, friendly customers!

When asked about his favorite aspect of the pet industry, Tracy mused, “I’ve worked in many aspects of the retail industry, and the pet industry is just the happiest of places. We have customers come back year after year and make it a point to stop by, say hello and buy their pets a yearly souvenir. It is a feel-good business and a fun place where people can share stories about their best friends.”

The tastiest souvenir around!

So after enjoying the warm sunshine, sandy beaches and ocean breezes of Rehoboth Beach be sure to stop in, say hi to Tracy, and shop for the very best gourmet treats and accessories for your beloved furry friend!

Do you have a favorite Up Country retailer? Click here and let us know!

Critter Beach is located at 156 Rehoboth Avenue Rehoboth Beach, DE 19971


Swim into Style with our Get Ready For Summer Sale!

June 8, 2017

Our Get Ready For Summer Sale starts Friday, June 9th. Save 15% on our best summer collars and leads in our Sanibel, Regatta and American Picnic collections. Use Code Summer17 online or give us a call at 800-541-5909 to order. Happy Summer!


TuggerTails is Living a Tuggertastic Life!

June 1, 2017

Tugger is ready for his closeup!

Tugger, the five-year-old Yellow Labrador Retriever known on Facebook as TuggerTails, is more than just a handsome face. He has built an impressive resume of acting, modeling, and therapy work. Tugger also won a spot in the 2017 Up Country catalog.

Tugger and Brennan.

Tugger’s owner Brennan has always had Labradors. After losing her previous beloved Lab, Brennan received an unexpected call about a Lab litter and decided to meet the puppies. “I was set on Tugger from day one, but the breeder had another pup in mind for me. After several visits, the breeder decided the puppy I wanted was a real handful, and I would be the best owner to handle him. When I went to pick him up, I had planned to name him Tucker, but he immediately latched on to my pant leg and pulled me towards the car. I said, “Well, aren’t you a little tugger, and from that moment on he was Tugger!”

Brandon McMillan and Tugger are two cool guys!

When Brennan brought Tugger home, she realized just how special he was. She began to blog daily on the TuggerTail's Facebook page and wrote in Tugger’s voice dubbing it “TuggerTalk.” The page grew very quickly and is now approaching one million fans, collectively known as TuggerTroopies. Over the course of five years, Brennan has shared their very active lifestyle with his fans including obedience, rally and agility training, tricks and canine freestyle dance. Due to Tugger’s highly biddable nature, he’s trained to take voice or hand commands for TV and modeling shoots. When he isn’t in front of the camera he is doing his best work; therapy for humans and canines. “Because of Tugger’s ability to comfort shy and timid dogs, we have fostered 22 puppies/dogs in the last three years. His unique ability even landed him on a few episodes of CBS Lucky Dog with Brandon McMillan,” said Brennan.

Tugger frolics in the North Carolina surf.

Tugger and Tater Tot are the best of friends.

Tugger and his family have crossed the country coast to coast many times, allowing Tugger to swim and play on the beaches of North Carolina and California and enjoy the mountains of Colorado. A few months ago Brennan decided to double the Lab love and brought home TaterTot, Tate for short. Tate is now eight-months-old and fits nicely into the pack.

Tugger enjoys the view in Crested Butte Colorado.

With the spotlight on these media darlings, it is important they are always dressed to impress. “I fell in love with the patterns and the quality of Up Country after I purchased a collar 15 years ago. It has been in lakes, ponds, pools, oceans, dragged through the dirt, washed in the washing machine every few weeks, and still looks great, which fits our active lifestyle perfectly. I love that the Up Country products are U.S. made and there are patterns for every occasion. Tugger and Tate sport the Extra Wide Collars and people stop us several times a week to complement the duo.”

For more on these picture perfect pups check out their Facebook, Instagram and newly launched website, you might just become a TuggerTroopie!


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