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Healthy Pets are Job #1 at Four Muddy Paws

November 9, 2017

Matt and Jeff with Foster and Potter.

Years ago Jeff Jensen and Matt Braselton were heading out of town for a camping trip when they saw cars slowing in the middle of the road. After pulling over, they spotted a tiny black and white puppy trying to cross the street. “We brought him to safety and attempted to find his owners but with no luck, he was a stray,” Jeff said. “After getting to know and fall in love with the little guy, we determined we’d keep him, and from there he became a big part of our family. As with any family member, we wanted to give him the very best and soon realized it was incredibly hard to find and purchase healthy pet food and products in our hometown of St. Louis.” As a result, Jeff and Matt conceptualized and opened Four Muddy Paws The Healthy Pet Market in Lafayette Square in 2004, which would quickly make its mark on local pet owners and lovers.  

Four Muddy Paws is chock full of the best products for your pet.

The goal of Four Muddy Paws Healthy Pet Market is to strengthen our pet's emotional well-being by offering products that can enhance the lives of our dogs and cats.  “We take a holistic approach to our pet's health and that includes both a strong nutritional foundation as well as the proper toys and pet gear to enhance their emotional well-being too.” As a result, the Market also offers fun toys, treats, accessories, and supplies for both cats and dogs. The modern space provides professional grooming and self-service dog washes. After five years of success, Jeff and Matt decided to open their second location in Edwardsville, Illinois, offering the same great mix of services and supplies.


The custom St. Louis ribbon found only at Four Muddy Paws.

“We’ve had Up Country in our store since we opened in 2004. Our customers appreciate the quality and the value, with patterns that fit everyone’s lifestyles. Because the accessories have been so popular, about a year ago we developed a custom St. Louis collar. We worked with Up Country to incorporate the colors of the St Louis City flag, red and blue, into our design. The yellow fleur di lis recognizes our French heritage, and the arch and river are icons of our city as well. Finally, the font we chose for the St. Louis script is a nod to the mid-century architecture design of the arch by Erin Saarinen. All of these elements were pulled together to celebrate St. Louis, and the collar has proven to be wildly popular.”

In addition to great products and services, Four Muddy Paws hosts educational events. For example, they recently hosted a raw bar buffet where customers learned about the advantages of raw food. The market also offers fitness classes like Fitness with Fido or yoga with your pooch. In addition, Jeff and Matt enjoy giving back to rescues and hold regular adoption events.


Delicious and healthy treats are the way to go!

“We love making a difference in the health of customer’s pets; there is nothing more satisfying! We enjoy helping our customers with health concerns, making their lives less stressful by having baths here and just supplying the very best products. It has been a lot of fun.“If you are in the area be sure to visit one of the Four Muddy Paws Healthy Pet Market locations, find everything you are looking for under one roof, and leave satisfied knowing your pet is getting the very best! #UpCountryRetailer


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