Rescue Dogs Strike a Pose

June 15, 2011

(East Providence, RI) Up Country Inc, best known for their stylish pet accessories unveiled its new 2013 catalog featuring the faces and stories of dogs rescued from the RISPCA shelter.

Over the past 4 years, Up Country has been giving away a free collar and lead to every dog adopted from the neighboring RISPCA. During this time, hundreds of dogs have walked through the Up Country doors to be fitted for their collars.  Although Up Country traditionally uses professional models in their catalog, the creative staff decided this was the year to “go local”! “After meeting so many adopted dogs and hearing their incredible stories, we thought we should share them with all of our customers.” said Design Director Donna Bodell. “We had all of the dogs photographed by Perry Day in his studio, modeling our newest collar styles. We tried to capture the unique personality of each dog, to really put a face on adoption.” This unique project has been a resounding success, and Up Country hopes to do the same thing next year. Check out this years catalog at www.upcountryinc.com.


Up Country is an industry leader in the pet accessories business, manufacturing high quality products at their East Providence facility. You can visit Up Country online at www.upcountryinc.com or call 800-541-5909 for more information.

 

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